In the coming months we will be rolling out Hiya’s new Brand ID technology to our customers for free, a caller identification solution that can reduce the number of calls customers receive from unknown numbers (e.g. scammers) by providing details of the organisation making the call.
The tool will act as an anti-fraud filter, only displaying caller information after verifying the company making the call. The technology is being rolled out automatically to our customers on the O2 over the coming months, starting with those using Android smartphones.
The new service is being run alongside our existing fraud protection measures, which include AI-powered spam text detection technology that has already prevented many fraudulent texts from reaching our customers. All of this is integrated at the network level, meaning that our customers don’t need to do anything to benefit.
“No more doubts when an unknown number calls you: we will identify who is calling you before it rings on your phone.”
Phone spam and fraud are persistent challenges for telco carriers worldwide. Scammers are constantly evolving their methods looking for new ways to gain personal information from customers, which is why we are also urging all of our mobile customers to report suspicious texts for free by forwarding them to 7726.